If your nonprofit runs an excellent email marketing or digital fundraising program, you can expect to see open rates of about 20 percent and click rates (the percentage of people who click on a link in your email after opening it) of about 3 percent. What if I told you that there was a more effective way than email to raise awareness for your mission, get volunteers, and raise money with open rates of 98 percent and click rates around 19 percent?Read More
So, you’ve decided you want to launch a Capital Campaign to support a large upcoming project for your organization. Once you’ve really defined the purpose of your Capital Campaign and build buy-in across your organization and leadership team, the real work begins to develop a Campaign’s strategic plan to build your campaign team, conduct a feasibility study, develop a campaign budget and case for support, craft a communications plan, and more. With the right tools for support, you’ll be able to create a roadmap that guides your campaign from start to finish—and beyond.Read More
Most nonprofits and businesses know that to achieve their marketing goals, they must harness the power of social media. But with Facebook, Twitter, Instagram, Pinterest, and more, it's not always easy to know where to focus efforts when there are limited time and resources. While all social networks hold the potential to reach new audiences and raise awareness around an organization’s services and educate its audience, as well as establish the business or nonprofit as a thought leader in their space, LinkedIn holds particularly high potential to push your social media strategy into high gear.Read More
When was the last time you asked your donors what they’re thinking? How about when you last asked them, one-to-one and not when you’re with them as part of a larger group, more about their philanthropic passions, their family, and their employment?
Not quite sure?
Well, I’ve got some good and some bad news…Read More
This is Part One of what will be a four-part series discussing Capital Campaigns. Part Two will detail strategic planning for capital campaigns, Part Three will discuss implementation of a capital campaign, and Part Four will describe the process of cleaning up after a capital campaign is finished.Read More
You’ve finished the heavy lifting of designing a project or program, writing a grant, and submitting the application and you just found out you’ve been awarded the grant. Congratulations! …But now what? Now that you’ve got that shiny new grant sitting in your lap, it’s time to turn your attention to post award grant management.Read More
There are several basic and well-known tenets in fundraising, whether or not one fundraises professionally. Remembering people’s names and ensuring donations designated for specific projects or items are appropriately allocated are two such tenets, along with maintaining meticulous records and ensuring donors receive correct tax letters in a timely manner.Read More
Among the most common grievances in the world of philanthropic fundraising are the difficulties the development staff faces in engaging the C-Suite. It is the objective of every fundraiser to determine what the C-Suite’s sweet spot is in terms of luring them into doing what they must in order for nonprofit fundraising efforts to be successful. How to do that varies from organization to organization and can depend upon the nature of your nonprofit’s work and the personalities of the people who work there.Read More