If your nonprofit runs an excellent email marketing or digital fundraising program, you can expect to see open rates of about 20 percent and click rates (the percentage of people who click on a link in your email after opening it) of about 3 percent. What if I told you that there was a more effective way than email to raise awareness for your mission, get volunteers, and raise money with open rates of 98 percent and click rates around 19 percent?Read More
So, you’ve decided you want to launch a Capital Campaign to support a large upcoming project for your organization. Once you’ve really defined the purpose of your Capital Campaign and build buy-in across your organization and leadership team, the real work begins to develop a Campaign’s strategic plan to build your campaign team, conduct a feasibility study, develop a campaign budget and case for support, craft a communications plan, and more. With the right tools for support, you’ll be able to create a roadmap that guides your campaign from start to finish—and beyond.Read More
Most nonprofits and businesses know that to achieve their marketing goals, they must harness the power of social media. But with Facebook, Twitter, Instagram, Pinterest, and more, it's not always easy to know where to focus efforts when there are limited time and resources. While all social networks hold the potential to reach new audiences and raise awareness around an organization’s services and educate its audience, as well as establish the business or nonprofit as a thought leader in their space, LinkedIn holds particularly high potential to push your social media strategy into high gear.Read More
This is Part One of what will be a four-part series discussing Capital Campaigns. Part Two will detail strategic planning for capital campaigns, Part Three will discuss implementation of a capital campaign, and Part Four will describe the process of cleaning up after a capital campaign is finished.Read More
To avoid strategic and business misalignment, the leadership team engaged in a careful process facilitated by Atromitos to carry out joint strategic and business planning, the result of which was an agreed upon strategic plan and business plan for the joint venture.Read More
In August 2016, Atromitos’ President, Michealle Gady, received a call from the Executive Director of North Carolina-based Northwest Community Care Network who asked, “Do you know what a value proposition is?”
That simple question was the beginning of a remarkable working relationship.